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American Rental Association (ARA) Trade Show
This is an annual meeting of rental stores and equipment vendors worldwide. Storeowners and employees attend a variety of seminars on new trends affecting business while vendors show new products for stores to consider adding to their inventory. There are special events throughout the show, such as an auction to raise funds for educational scholarship programs; updates on the new Patient Protection and Affordable Care Act (PPACA), and an evening reception at the Keep Memory Alive Event Center that promotes brain health from illnesses such as Alzheimer’s.